Marketing your content on your own is doable. But it’s easier if you ask an influencer to help you out. Influencers are people who’ve got a considerable following. When they recommend something on their sites or social media channels, their followers go and check out their recommendations.
Let me give you an example. For instance, an influencer dined at a small restaurant and found the food to be very delicious. He raves about it on social media, and the next day, his followers flock over to the restaurant to go check out their menu! Of course, the restaurant will be very pleased. They’ll have more business thanks to the influencer helping them get the word out about their great food!
Can you see where this is going? Can you see yourself using someone else’s influence to promote your content?
Think about how powerful influencer marketing is: if you work with a lot of influencers, your network could potentially grow exponentially! You don’t need to rely on your own audience helping you get the word out. Instead, you’ll be leveraging the influencers’ to get to their followers.
But how do you get influencers to come help you out?
For starters, you can go on social media and look for people in your industry with sizeable followers. You don’t just want anyone to promote your business. You have to look for influencers who work in the same industry as you.
For instance, if you work in the dog industry, you wouldn’t want influencers who promote make-up and other beauty products. Their followers will find it odd they’re promoting something so completely unrelated to their niche. This can cause people to unfollow the influencer, and of course, you’re not going to get good conversion rates either. However, if you look for influencers who share the same interests as you, then their followers would most likely click on through to your content.
Once you’ve identified your influencers, it’s time to approach them. You can straight up ask them to help you promote your content in exchange for something. Or you can build a relationship with them, try to get in their radars by commenting on their content. This will take time, but when you’ve gained their trust, they’ll be happy to put in a good word for you with their followers.